At the tribunal in London, Sports Direct’s barrister Tony Singla KC said football was “essential” to the firm, which was the “largest sports retailer in the UK” with 488 stores. Mr Singla said the reason Sports Direct was being cut out was because of the firm’s “discounting practices” which sees it selling shirts at cheaper prices than others. But the company has been told that next season it will not be able to sell any Newcastle United replica kits, Mr Singla said, which was an “abuse”, france jersey 2024-25 “anti-competitive” and “unlawful” without an “objective justification”. He said Newcastle United said they wanted to bring the sales in-house but, accepting it needed a wider distribution, had also agreed an exclusivity deal with JD Sports.
